Multiple lenses. One conviction.
The Worldview
I've spent a lot of time thinking about how we know what we know — and how looking at the same thing from a different angle changes everything you see.
That pursuit runs through every part of my life. I study Scripture through both Eastern Orthodox and Western theological traditions, not because I'm undecided, but because the richness is in the tension. My faith in Jesus Christ is the foundation — and the practice of reading it through multiple interpretive lenses is what taught me that truth doesn't flatten when you examine it closely. It opens up.
That's the same instinct I bring to UX. When I look at a design problem, I'm not reaching for the nearest framework. I'm asking: what does the research say? What does the system say? What does the person standing in front of this interface actually need, right now, in this context? The answers are rarely the same — and the best solutions almost always live in the intersection.
The Work
I've spent 20+ years leading UX across healthcare, SaaS, higher education, and critical infrastructure. The teams I've led have spanned India, Poland, Belgium, and across the United States — distributed work that demands clarity of vision, intentional communication, and the kind of trust that doesn't happen by accident. I've built teams, designed systems, run research programs, and influenced product direction in organizations where UX had to earn its seat at the table.
At ARCOS, I built a UX practice from the ground up — growing from a team of one (plus two consultants) to a senior design team with its own ways of working, its own design system, and an AI-accelerated delivery model that takes work from discovery through UX design to draft front-end code without leaving the design function. I'm proud of that, not because it's technically clever, but because it reflects a considered point of view: AI should extend our thinking, not replace our judgment.
My approach to leadership is shaped by the same multi-lens thinking. I don't believe UX is a service function. I believe it's a strategic one — and I spend a lot of energy helping organizations understand the difference.
Beyond the Work
Outside the office, I'm usually doing something that requires patience, systems thinking, or a willingness to be wrong.
I design and play board games — and game design has taught me more about user experience than most UX books I've read. Mechanics have to be learnable, fair, and satisfying. Feedback loops have to be calibrated. Players have to feel agency even when they're constrained. Sound familiar?
I cook my way through cuisines I don't know yet. It's the same practice as research: approach something unfamiliar with genuine curiosity, learn its logic from the inside, and then make something with it.
I take coffee and bourbon seriously — not as lifestyle accessories, but as exercises in sensory discernment. Training your palate to identify what's actually there, rather than what you expect to be there, is a discipline. One that transfers.