Selected Experience
Two decades of UX leadership have taught me that the gap between great design and shipped product usually lives in the system… or the absence of one. I build AI-native design infrastructure: token, component, and MCP-enabled documentation layers that treat AI coding agents as first-class consumers alongside human designers and engineers. Deep practice in DTCG token architecture, Figma Variables, Code Connect, Dev Mode, and design-to-code pipelines, grounded in WCAG accessibility throughout.
I design systems where the best choice is the obvious one — whether the hand reaching for it is human or artificial.
Filters
Head of UX
Arcos, Inc
Oct 2024 – July 2026
Arcos builds SaaS and mobile workforce management platforms for utilities and critical infrastructure.
- Built and scaled an international design team across Poland and Mexico — grew from one designer and two consultants to three Senior Designers and a consultant, establishing UX values, research methodology, and cross-functional working agreements from the ground up.
- Pioneered an AI-accelerated delivery model — moved from discovery through UX design to draft front-end code entirely within the design function, cutting kickoff and handoff from a two-week investigation sprint to three days, reducing time to market by ~30%, and compressing a testable coded concept from 40 hours to 12.
- Led 2.5 months of embedded field research across 14 customer sites with 120+ emergency workers — reframing product direction for the Control Tower platform and delivering UX strategy up to 9 weeks ahead of planning sessions through close collaboration with Product Leadership.
- Shipped the Control Tower MVP on schedule (August 2025) despite two scope reductions, carving out 2–4 weeks of structured UX discovery within each Milestone definition and Shaping phase to validate feature value with utility users before development began.
- Strengthened partnerships with legacy Arcos products — infused modern UX methodology and interaction principles into established product offerings, extending design system consistency across the full platform portfolio.
- Implemented an AI-enabled design system npm package and Figma MCP integration — enabling designers to build Higher Order Components directly against the production front-end codebase, near-eliminating revision cycles. Dark and light modes and locale readiness were foundational token-layer requirements, delivered through a theme-provider architecture that kept component ownership with engineering.
Director of UX (Global UX Lead)
TVH Parts, Co
Apr 2023 – Oct 2024
- Led strategic redesign of the global e-commerce platform using UCD, Double-Diamond, and Design Sprint methodologies — increasing user engagement by 20% through a research-grounded, iterative process.
- Built and scaled a team of 8 UX Designers across Belgium, the US, and India — establishing UX values, working principles, and a design culture that operated cohesively across time zones.
- Implemented enterprise-level discovery infrastructure: live customer sessions for pre-release validation, session recordings, and behavior metrics to drive evidence-based design decisions.
- Architected design system strategy — refined the Figma component library and developed a CSS token system, reducing development time by 35% across two major platforms.
Lead Product Designer
BetterCloud
Mar 2022 – Mar 2023
- Designed complex enterprise features through low and high-fidelity prototypes, increasing feature adoption by 32%
- Led platform experience strategy and mentored a team of three product designers, establishing career development frameworks and design excellence standards
- Implemented enterprise-grade design system, streamlining UI consistency across multiple product tools
- Reduced time to market by 20% through cross-functional collaboration with product, engineering, and marketing teams
Lead UX Designer
Archer Education
Jul 2018 – Mar 2022
- Improved online higher education engagement by 35% through user-centered design strategies
- Enhanced information architecture and experience design through high-fidelity prototypes for partner microsites, leading to a 23% increase in lead conversion
- Established and documented WCAG AA compliance across online properties
Lead Product Design Strategist
Cerner Corporation
Dec 2015 – Jul 2018
- Managed a team of 4 product designers — mentoring on craft and career, establishing goal-setting frameworks, and growing the team’s leadership capabilities
- Implemented design strategy for healthcare technology products, focusing on in-app coaching and compliance learning systems
- Led the design and implementation of learning management systems for hospital administration
Principal UX Designer & Web Developer
blue148, inc
- Led the design and development of web and UI projects, consistently exceeding client expectations.
- Developed a customizable CMS, streamlining workflow and enhancing efficiency for client website management.
- Managed a diverse client portfolio, including international manufacturers and start-ups, delivering B2B e-commerce sites, email campaigns, and digital content transformation.
- Adapted UX strategies across various industries, demonstrating versatility and strong problem-solving skills.
What the people I worked with say
Most of these are LinkedIn recommendations. Recommendations are solicited and nobody posts a bad one, so read them as what they are: people who chose to write something, not a representative sample. Those ones are linked in full, so you can check my excerpt against the whole thing. Three others were sent to me privately, and I’ve marked each one, because there’s nothing public behind them for you to verify.
Arcos, Inc
When I was interviewing, I had a few different offers on the table, but Jason’s leadership was a major factor in my decision to join Arcos.
Read Oswaldo Vazquez’s full recommendation
Working for Jason has been an absolute privilege. He is the rare kind of manager who leads with trust rather than micromanagement. By giving you his full confidence, he naturally instills a sense of responsibility that pushes you to reach levels of performance you didn’t realize you were capable of.
As a design leader, Jason doesn’t get bogged down in pixel-pushing; he will never ask you to simply nudge a button or adjust a stroke weight. Instead, he elevates the work with deep, strategic questions: “What is the user’s real purpose at this point in the flow? What is their context right now?”
He is also a phenomenal mentor who actively champions your career growth. When I was interviewing, I had a few different offers on the table, but Jason’s leadership was a major factor in my decision to join Arcos.
Beyond his mentorship, Jason is incredibly forward-thinking, especially in integrating AI into UX. He approaches AI with an infectious curiosity rather than fear. If I mentioned a new tool to him, he would spend the weekend pushing its limits, then return on Monday with ideas for integrating concepts like MCP and agentic design systems into our workflow.
Above all, Jason genuinely cares for his team. He constantly advocates for UX to be at the forefront of the product vision, empowering designers to speak up, propose solutions, and be proactive rather than just waiting for instructions. Any team would be incredibly lucky to have him.
At the time, I was also going through a competitive hiring process with another company. After one conversation with Jason, the decision became easy—I wanted to join Arcos and work on his team.
Read Ales Karoza’s full recommendation
Jason is the kind of leader you want to work with.
I realized that during my very first interview with him. At the time, I was also going through a competitive hiring process with another company. After one conversation with Jason, the decision became easy—I wanted to join Arcos and work on his team. Instead of a traditional question-and-answer interview, we had a thoughtful and in-depth discussion about design, product thinking, and the future of our industry.
The experience that followed fully matched that first impression. Every stage of the journey reflected Jason’s leadership: a meaningful take-home assignment, constructive and actionable feedback, a well-structured onboarding process, and a work environment designed for growth. He creates an atmosphere where people develop their skills with clear guidance and support. Rather than feeling pressured, team members feel motivated, trusted, and inspired to do their best work.
Jason also led AI adoption within our team. He created an AI-powered design-to-code prototyping tool that actually works and looks like Arcos. It helped us validate ideas faster, gather earlier feedback from stakeholders and customers, and shorten our design cycles.
Beyond his technical and organizational strengths, Jason stands out because he genuinely cares about people. He invests in their growth, challenges them in the right ways, and creates the conditions for both individual and team success.
Any organization would be fortunate to have Jason as a design leader.
I spent the last two years working closely with him on an engagement at Arcos, watching him build a design practice from the ground up, scale a design system, and build out a team of talented designers to support it.
Read Erin Gold’s full recommendation
Jason is an incredible design leader who genuinely cares about his teams and delivering impactful experiences. I spent the last two years working closely with him on an engagement at Arcos, watching him build a design practice from the ground up, scale a design system, and build out a team of talented designers to support it.
I watched Jason take apart complex business requirements and evolve them into a cohesive experience spanning mobile and back-office products. There were many layers to manage on the project — stakeholder needs, technical constraints, complex workflows, and service design considerations — and he navigated all of it while connecting them to the larger vision and consistently advocating for the user.
Jason genuinely cares about his team members. He took time to understand their career goals, recognized each person’s unique strengths, and made sure they had what they needed to do their best work. He checked in regularly, shared insights, and always reminded the team to keep the bigger picture in mind.
Jason was also an early adopter of merging design systems into AI-enabled prototyping. He created several prototypes throughout the project to help the team understand the larger vision and move outcomes forward. He recognized the value of having designers and engineers work consistently, and advocated for the design team to have access to best practice AI tools to make sure that could happen. That directly impacted the team, enabling designers to create agents and workflows that ensured consistency with our design standards and smoother handoffs to engineers.
Jason is a talented design leader who can manage complex workflows while still holding the bigger picture for the team. I would love the opportunity to work with him again.
He was always sharing interesting articles, recommending courses, organizing sessions on professional development, and starting discussions that challenged us to think beyond our current tasks.
Read Alina Shaulinskaya’s full recommendation
A Leader who guides and empowers others.
I had a chance to work under Jason’s leadership. I’m really grateful for everything I learned from him.
What really stands out in this corporate reality is how much Jason cared about his design team and the growth of every designer on it. He was always sharing interesting articles, recommending courses, organizing sessions on professional development, and starting discussions that challenged us to think beyond our current tasks. He has a great ability to shift our thinking into deeper and more creative ways of approaching problems.
He guided our design team to solve the most difficult problems without losing clarity of things.
I’m really thankful for the opportunity to work with him and would recommend him to anyone looking for a design leader who cares not only about building products but also about helping people become better problem solvers.
He gave his team real autonomy to do their best work, but he was never absent. He stayed engaged, offered thoughtful and timely feedback, and made a point of recognizing good work when he saw it.
Read Steve Herring’s full recommendation
I had the pleasure of working alongside Jason during a major product initiative at ARCOS, where he led the User Experience organization. From day one, it was clear Jason has a rare knack for balancing two things that don’t always play nicely together: solving real business problems and staying genuinely close to what users actually need. He never let strategy conversations drift too far from the people who’d actually be using the product, and that grounding made a real difference in the quality of what his team shipped.
What stood out most to me was how well Jason led through change. Projects like this rarely go in a straight line, and priorities, timelines, and requirements shift constantly. Jason handled that with a level of composure and adaptability that made him easy to plan around. He didn’t just react to change, he anticipated it and helped his team adjust without losing momentum.
As a manager, Jason struck a balance I don’t see often. He gave his team real autonomy to do their best work, but he was never absent. He stayed engaged, offered thoughtful and timely feedback, and made a point of recognizing good work when he saw it. That combination builds trust, and it showed in how his team operated, confident, motivated, and clearly invested in the work.
Jason is also just genuinely good at bringing people together. Our work touched a lot of different teams and stakeholders, and Jason had a real talent for building the relationships needed to keep everyone aligned. He listened well, communicated clearly, and had a way of getting people rowing in the same direction even when priorities didn’t naturally overlap.
He’s the kind of collaborator who makes the people around him better, and I’d welcome the chance to work with him again.
It’s bearing fruit in our recent production rollout and the positive feedback coming back from customers.
Read Rusty Davis’s full recommendation
I worked alongside Jason for nearly two years while he led the UX initiative at ARCOS, and the results speak for themselves. He built a design that is responsive, visually polished, and effective. It’s bearing fruit in our recent production rollout and the positive feedback coming back from customers. What sets Jason apart is his instinct for the end user. He consistently creates experiences that feel considered and genuinely valuable to the people using them. He’d bring that same thoughtful, user-first perspective to any team fortunate enough to work with him.
He suggested and then built a vibe coded prototype so that we could conduct user testing as quickly as possible. The results from those tests shaped our understanding of how users would use our product, which ultimately saved us weeks of development time and put our product on a successful path.
Read Nick Nelson’s full message
Jason helped guide a specific module aimed at gathering Time Card information. He suggested and then built a vibe coded prototype so that we could conduct user testing as quickly as possible. The results from those tests shaped our understanding of how users would use our product, which ultimately saved us weeks of development time and put our product on a successful path.
Jason and I partnered together from day one to create a process to guide a 30+ person team from a blank slate to a fully functional platform hosting a suite of products that provides millions of dollars in value to our customers. Jason was a critical part of defining each phase of the project—from persona identification, jobs to be done, and problems to be solved, to solution ideation, delivery, measuring success, and iterating on feedback. We worked together on a daily basis to create and refine our processes. Jason always had great ideas and input that were critical to our success. Jason was easy to work with, not afraid to disagree but always in a constructive way.
During our project to completely rebuild the foundational suite of products for a B2B SaaS company serving the electric utility industry, Jason served as the lead UX designer and managed a team of designers. Before this effort, the previous suite of products consisted of singular, siloed tools that created a disjointed user experience. Jason was able to tie together a wide range of features and functionality to create a seamless, unified, and cohesive platform. He implemented excellent processes for discovery and design, incorporating in-depth user interviews and live usability testing. His experience, UX insights, and recommendations were critical to the successful launch of the new suite of products. Jason was highly organized, recruited exceptional UX talent, and managed his team effectively to ensure everyone made significant contributions; we could not have achieved this level of success without his personal contributions and leadership.
He consistently brought Sales Engineering, Sales, CS, Professional Services, and customer perspectives into the design process early, helping us translate real operational workflows into a more connected product experience rather than simply validating designs after the fact.
Read Tino Mathew’s full message
Jason was instrumental in creating a stronger partnership between UX and our frontline teams during our Rostering and end-to-end Storm Response work. He consistently brought Sales Engineering, Sales, CS, Professional Services, and customer perspectives into the design process early, helping us translate real operational workflows into a more connected product experience rather than simply validating designs after the fact.
For me, that work was a great example of Jason actively bridging the teams closest to the customer with the teams building the product — and making both sides better as a result.
One of the strongest examples for me was the work you, your team, and I did around Rostering and the broader end-to-end Storm Response experience. You made a deliberate effort to bring frontline perspectives from Sales Engineering, Sales, Customer Success, Professional Services, and ultimately our customers into the UX process — not just as a validation step at the end, but while we were still defining the problem and shaping the experience.
What I appreciated most was your willingness to work through the operational reality with us: how utilities request resources, build and manage rosters, coordinate internal, contractor, and mutual-assistance resources, mobilize them, and ultimately support the full storm lifecycle. That collaboration helped turn a collection of product requirements into a much more connected end-to-end story, while also giving the frontline teams a stronger voice and a real sense of partnership with UX and Product.
He set up a standing Tech-UX sync specifically so we could keep a rotating agenda of design-and-dev topics moving, and he stayed close to how the engineering teams actually built so that design intent survived the trip into code.
Read Zack Fantauzzi’s full message
Jason and I worked together at the intersection of design and engineering for over a year, and it was one of the more genuinely collaborative cross-functional relationships I had at ARCOS. Jason didn’t treat design and engineering as separate lanes with a handoff in between. He set up a standing Tech-UX sync specifically so we could keep a rotating agenda of design-and-dev topics moving, and he stayed close to how the engineering teams actually built so that design intent survived the trip into code.
The clearest example was the Harmony design system. Jason drove it, and pulled me in as the engineering partner from the start. It started with Jason exploring how to stand up and host Storybook in our ecosystem. After a few working sessions together we re-architected the approach towards Jason’s vision of UX owning the design surface-area with a token and theme-provider model. That was a smarter, far more maintainable direction, and it came out of Jason’s willingness to rethink his initial plan based on the engineering constraints and the rapid adoption of agentic tooling. He also brought me directly into the tooling, adding me as a reviewer on the design system repo rather than keeping it walled off inside design.
What stood out to me most was that Jason didn’t just wait for those partnerships to happen, he actively sought them out.
Read Emily Gray’s full message
I really enjoyed working with Jason and appreciated how intentional he was about building relationships with teams outside of Product. He made a genuine effort to understand the perspective of Sales Engineering and how we were interacting with customers, and he always made me feel like my feedback and perspective were valued. I think that willingness to listen, collaborate, and bring us into the conversation helped create a much stronger partnership between UX, Product, and the customer-facing teams.
What stood out to me most was that Jason didn’t just wait for those partnerships to happen, he actively sought them out. He was approachable, curious, and genuinely interested in learning from the people closest to the customer, which made collaborating with him feel very natural.
TVH Parts, Co
Before you joined, we weren’t allowed to define the outcome, we could just put it to ‘paper’, that changed by how you informed other about what UX really is and why they may not always need to take the shots
Read Geoffrey Van Meirhaeghe’s full message
One of your big achievements was making our story be about more than just output/service. Before you joined, we weren’t allowed to define the outcome, we could just put it to ‘paper’, that changed by how you informed other about what UX really is and why they may not always need to take the shots
helping us make more use of data. I know that’s also Stefano’s achievement, but you gave us the opportunity to work from that common ground and lead UX from our data insights
I’ve been involved in projects where I could steer stakeholders to let me come up with the solution instead of just doing the thing they had already in mind.
PDP redesign where we defined the cross-selling strip needs to be in the sidebar turned into [revenue figure withheld] annual incremental revenue. That wouldn’t have happened if we had just done what they asked us to (make it bigger and a bit higher on the page). The full redesign was necessary.
Same with My Equipment. I redesigned that last year to become more of a ‘garage’ like tool where people can find parts, docs, freq. Purchases for their fleets, etc. (It used to be more of a quicklink in the past). By redefining the solution and not just doing as asked, the solution was a success (120% more usage and better conversion when coming via this flow).
That wouldn’t have been possible if you hadn’t enabled us to redefine solutions instead of being ‘design monkeys’
For me it was really about coming into a UX team who worked on stakeholder opinions and best practices only, and installing that data-driven way of working, which we are still doing today.
Read Stefano Aprile’s full message
For me it was really about coming into a UX team who worked on stakeholder opinions and best practices only, and installing that data-driven way of working, which we are still doing today:
1. Do Research on usage of existing features, journeys … and feed that data to Designers
2. For every new major design change that got released, we set up tracking in datalayer so we can analyse it immediately using Product Analytics tools like Mixpanel
3. Weekly reporting for a month to stakeholders about the adoption, engagement and conversion metrics
4. Gather insights from that data to then run incremental improvements with A/B testing. So it became a continuous optimization cycle and not just a one-time report.
I think it was/is a very mature way of working for a UX/CRO team effort