My Professional Experience
Head of UX
Arcos, Inc
Oct 2024 – Present
Arcos builds SaaS and mobile workforce management platforms for utilities and critical infrastructure.
- Built the UX function from scratch — grew the team from myself plus two contractors to three Senior Designers and a consultant, establishing hiring criteria, design culture, and a Ways of Working framework that made the team legible to engineering and product leadership.
- Pioneered an AI-accelerated delivery model — designed and operationalized a pipeline where UX moves from Discovery through design to draft front-end code entirely within the design team, compressing handoff cycles and enabling higher-fidelity collaboration with engineering.
- Led discovery for the Lighthouse Platform, an Emergency Preparedness MVP — synthesized field research into a product vision that reframed the roadmap. User testing shaped scope decisions before any front-end code was written.
- Served as strategic UX partner through a product acquisition — aligned design standards across the legacy Arcos product and the Clearion acquisition, establishing UX as a voice in product strategy conversations, not just a delivery function.
Director of UX (Global UX Lead)
TVH Parts, Co
Apr 2023 – Oct 2024
- Led strategic redesign of the global e-commerce platform using UCD, Double-Diamond, and Design Sprint methodologies — increasing user engagement by 20% through a research-grounded, iterative process.
- Built and scaled a team of 8 UX Designers across Belgium, the US, and India — establishing UX values, working principles, and a design culture that operated cohesively across time zones.
- Implemented enterprise-level discovery infrastructure: live customer sessions for pre-release validation, session recordings, and behavior metrics to drive evidence-based design decisions.
- Architected design system strategy — refined the Figma component library and developed a CSS token system, reducing development time by 35% across two major platforms.
Lead Product Designer (Senior UX Leadership Role)
BetterCloud
Mar 2022 - Apr 2023
- Designed complex enterprise features through low and high-fidelity prototypes, increasing feature adoption by 32% and demonstrating measurable business impact
- Led platform experience strategy and mentored a team of three product designers, establishing career development frameworks and design excellence standards
- Enhanced discovery methodologies by integrating quantitative metrics and qualitative feedback, creating data-driven design decision frameworks
- Implemented enterprise-grade design system, streamlining UI consistency across multiple tools and reducing design debt by 40%
- Reduced time to market by 20% through strategic cross-functional collaboration with product, engineering, and marketing teams
Lead UX Designer
Archer Education
Jul 2018 - Mar 2022
- Improved online higher education engagement by 35% through user-centered design strategies
- Enhanced information architecture and experience design through high-fidelity prototypes for partner microsites, leading to a 23% increase in lead conversion
- Established and documented WCAG AA compliance across online properties
- Managed budgets, created business cases, and aligned UX priorities with business KPIs
Lead Product Design Strategist
Cerner Corporation
Dec 2015 - Jul 2018
- Implemented design strategy for healthcare technology products, focusing on in-app coaching
- Led design and implementation of learning systems for hospital administration compliance
- Mentored team members, enhancing leadership capabilities and establishing goal-setting frameworks
- Leveraged quantitative and qualitative data to refine insights into user engagement
Principal UX Designer & Web Developer
blue148, inc
Jan 2003 - Dec 2015
- Led the design and development of web and UI projects, consistently exceeding client expectations.
- Developed a customizable CMS, streamlining workflow and enhancing efficiency for client website management.
- Managed a diverse client portfolio, including international manufacturers and start-ups, delivering B2B e-commerce sites, email campaigns, and digital content transformation.
- Adapted UX strategies across various industries, demonstrating versatility and strong problem-solving skills.
For my complete my professional experience history, please visit my LinkedIn page.