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My name is Jason Sonderman
& I’m a User Experience Professional.

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My reason for getting up every day is to inspire and empower others by designing experiences that enhance essential aspects of their lives, bring a deep sense of fulfillment, and enable them to focus on what truly drives them.

My journey into experience design is deeply rooted in my faith, guided by the teachings of Jesus Christ. This foundation informs every step I take, emphasizing compassion, integrity, and service in my work. With over 15 years of UX leadership, I've specialized in user-centered design, strategic innovation, and operational efficiency. I've led global redesigns, managed multidisciplinary teams, and driven projects that enhance user engagement. My approach combines curiosity, continuous learning, and empathy to create transformative experiences that uplift and empower users.

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“…if you feel safe in the area you’re working in, you’re not working in the right area. Always go a little further into the water than you feel you’re capable of being in. Go a little bit out of your depth, and when you don’t feel that your feet are quite touching the bottom, you’re just about in the right place to do something exciting.” David Bowie

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Concepting workshop sticky notes
A distressed tv screen filter on Jason holding a coffee cup

My Values

These are the values I use to navigate the creative process. They have been defined, refined, and transformed over years working with some amazing creative teams. Following their light has not failed me yet.

There are no bad waves

We can’t control the speed or size of the wave; we can only ride what comes to us. We must take what circumstances are provided all the way to completion.

Can’t be halfway

Fully commit to the experience. Invest in understanding problems and dedicating yourself to finding the best solutions.

No simple problems

Problems and challenges exist because they are complex and confusing. When you think you have defined a problem, dig deeper to find what lies underneath.

Failure is an outstanding teacher

Innovation and discovery are risky. Something new and incredible is beyond the known—the safe and comfortable areas. We should jump into the uncharted without fear of failure.

Break things to make better things

"Things" aren’t permanent, nor are they sacred. Smash what is known and reassemble to find the true nature. If it can’t be rebuilt, then it was flawed to start.

No mistakes, only opportunities

A mistake is a good idea in the wrong context. Find out why, then use it as an opportunity to grow and enrich those around you.

Yes, and…

Magic happens when we are open to new ideas, even if they might seem out of bounds at the time. Validate and build on the input of others rather than dismissing it.

Be a great listener

It is important to listen to others– really listen –to understand where things are going and find the little treasures. We all have valuable experience and unique skill sets. We need to lean on that instead of mapping out our next line at the cost of not taking in what is happening around us. Listen, then respond. And trust that no matter how this turns out, the rest of the cast will do the same.

Don’t bail on your partner

Support your team. Help colleagues succeed by sharing knowledge, providing constructive feedback, and working towards common goals. Sometimes, you have to be in the background, which is ok.

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