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A connected 15-page mini-site with a defined UX scope and reported attainment of both conversion targets. Exact rates and delivery duration are not established.
Archer EducationA three-tier landing page system built around the student decision journey, tested iteratively and shipped in 15 pages. Reported outcomes from my tenure exceeded both visitor-to-lead and lead-to-applicant conversion targets.Same shape of engagement, solved differently: SEO-first information architecture instead of a landing-page funnel, still scoped, still measured against an enrollment outcome.
Archer EducationI designed the UX for Athens State’s online-degree microsite and landing pages. The coordinated marketing and enrollment effort reported a 20% increase in selected struggling programs, primarily graduate management.