Path complete
You’ve reached the end of this path. Here’s what it covered, and where to go next.
Start with the tightest scope in the set: a defined page system, a stated conversion target, a fixed timeline, and a result measured against both.
Peru State Online Degree Program Marketing PagesA three-tier landing page system built around the student decision journey, tested iteratively and shipped in 15 pages. It exceeded both visitor-to-lead and lead-to-applicant conversion targets.Same shape of engagement, solved differently: SEO-first information architecture instead of a landing-page funnel, still scoped, still measured against an enrollment outcome.
Athens State Online Degree MicrositeA content-rich microsite for Athens State’s online programs, built with SEO-first IA and journey-mapped landing pages. It drove a 20% increase in graduate enrollments.